winter poster series
Local Corner is a fictional high-end, farm-to-table restaurant in Vancouver. It features dishes created with local, seasonal ingredients. The focus is on stylish sustainability that appeals to affluent, health-conscious city dwellers. Posters and ads that change each season would be posted on social media and in strategic locations around the city. Each season, the style of them would change to reflect the current mood of people.
STAND
the look of the menu
The menu changes each season to reflect seasonal availability of different ingredients and dishes.
the look of the take-out bag and cups
The supporting collateral stays the same throughout the seasons to support sustainability.